In this month’s Brand Protection Professional (BPP) issue, a case study titled, “Combating Counterfeit Medical Devices,” details the backstory of not only the charges made against the Florida woman I discussed in my previous post, but the brand’s aggressive scouring of nine countries in global pursuit of the counterfeiters.
The investigation started with a physician who recognized the deficiency of the mesh-pad while conducting brain surgery in a U.S. hospital operating room, that eventually led to not only the UAE, but a sordid apartment in Delhi where thousands of counterfeit packages were being put together.
This case study was written by Roy Albiani, Global Brand Protection/Medical Devices director for Johnson and Johnson–parent company of the surgical pad manufacturer.
He provides a step-by-step investigative/enforcement journey from the hospital’s initial complaint:
- to the brand’s analysis of the counterfeit
- to the assembly of an international brand protection pursuit team
- to aggressive civil enforcement and discovery
- to identifying other countries around the world selling the counterfeits
- to criminal prosecutions
This case study is a MUST read.
*Roy Albiani was the recipient of the Michigan State University, Center for Anti-Counterfeiting and Product Protection (A-CAPP) “2020 Brand Protection Hero Award.”
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