In this month’s Brand Protection Professional (BPP) issue, a case study titled, “Combating Counterfeit Medical Devices,” details the backstory of not only the charges made against the Florida woman I discussed in my previous post, but the brand’s aggressive scouring of nine countries in global pursuit of the counterfeiters.
The investigation started with a physician who recognized the deficiency of the mesh-pad while conducting brain surgery in a U.S. hospital operating room, that eventually led to not only the UAE, but a sordid apartment in Delhi where thousands of counterfeit packages were being put together.
This case study was written by Roy Albiani, Global Brand Protection/Medical Devices director for Johnson and Johnson–parent company of the surgical pad manufacturer.
He provides a step-by-step investigative/enforcement journey from the hospital’s initial complaint:
- to the brand’s analysis of the counterfeit
- to the assembly of an international brand protection pursuit team
- to aggressive civil enforcement and discovery
- to identifying other countries around the world selling the counterfeits
- to criminal prosecutions
This case study is a MUST read.
*Roy Albiani was the recipient of the Michigan State University, Center for Anti-Counterfeiting and Product Protection (A-CAPP) “2020 Brand Protection Hero Award.”
Disclaimer: IPPIBlog.com is offered as a service to the professional IP community. While every effort has been made to check information in this blog, we provide no guarantees or warranties, express or implied, with regard to content provided in IPPIBlog.com. We disclaim any and all liability and responsibility for the qualification or accuracy of representations made by the contributors or for any disputes that may arise. It is the responsibility of the readers to independently investigate and verify the credentials of such person and the accuracy and validity of the information provided by them. This blog is provided for general information purposes only and is not intended to provide legal or other professional advice.
Masterful work Ronald
I will pass this on to may colleagues
Special agent FBI – Retired