Today, IPFridays.com posted a terrific interview with Timothy Trainer, a recognized expert in customs and border IP protection in the U.S.
Customs and Border Enforcement of Trademarks – Interview with Timothy Trainer -IP Friday – Episode 104 (Runtime approximately 25 minutes)

Trainer is a former president of the International AntiCounterfeiting Coalition (IACC) and served on the steering committee of Interpol’s IP crime action group, and is co-author of Customs Enforcement of International Property Rights, 2019 ed.
He presented a number of current and insightful points in the ongoing effort to defend against counterfeit and piracy infiltration at the border.
Here are a few highlights:
RECORD WITH U.S. CUSTOMS
U.S. and International IP owners can record directly in the U.S. Customs and Border Protection (CBP) data base their copyright and trademark information which gives U.S. customs officers the information needed to keep fakes from crossing the border.
TRAINING
IP owners should arrange with U.S./CBP ongoing training programs to introduce customs officers to the details of their authentic goods versus infringed goods.
PORTS OF ENTRY IN THE U.S.
Trainer pointed out that IP owners need to consider that there are 300 ports of entry in the U.S. So, identifying which port(s) counterfeits of their product is most likely to enter the U.S., and coordinate training with the CBP officials at those port(s) is critical.
CIRCUMVENTION DEVICES
The 2015 U.S. Trade Facilitation Trade Enforcement Act – expanded customs authority to protect the importation of “circumvention devices” which are used to circumvent the protection of copyright.
TRADE AGREEMENTS
The U.S. requires an increased standard of IP enforcement in trade agreements with countries at their borders even if the IP owner has not recorded their copyright or trademark with that country
DOWNWARD TREND IN SEIZURES

There has been a downward trend in seizures (more noticeably in Europe lately) because consumers often order directly online and deliveries go through express mail or the international postal system. Seizures of massive amounts of counterfeits in containers has become more rare.
CRIMINALS ADAPT
Counterfeiters recognize enforcement trends and adapt
For example, Trainer noted, counterfeiters recognized shipments with 100,000 units are more likely to be seized than if they adjust to 10 containers each holding 10,000 counterfeit units
CONCLUSION
Trainer emphasized the importance of recording your IP with CBP and brand training for CBP officers.
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